Mistermix suggests this could mark a permanent shift of “mainstream” advertisers away from right-wing talk radio — “the twenty-five year fantasy that right-wing radio is a mainstream American phenomenon is finally ending.”
Anyone who’s ever subscribed to Mother Jones is familiar with this phenomenon. I don’t subscribe now, but unless things have changed radically, McDonald’s, GM and the rest aren’t advertising there, for a simple reason: what Mother Jones prints is offensive to too many GM customers, not to mention GM itself. Mother Jones is financed by a mix of donations, grants and advertising from companies whose products are pitched directly at people with progressive values (like social investment firms). Similarly, Rush and the rest are going to have to re-tool with advertisers who cater to the 27%. Apparently this group is profitable for companies selling tinnitus cures and gold. Rush might not be able to make $50 million/year and fly around in a private jet by hawking quack remedies and begging the Koch brothers for donations, but he’ll no doubt be able to make a living.
I think that’s very likely true. However, I suspect some conservatives with deep pockets will see to it that Rush stays on as many stations as possible, at least until after the November election.