Frank Luntz got some Trump supporters together for a focus group. I believe this is what’s called a “cult of personality.”
Many sounded like relations of an ill patient, furious that all the previous doctors have botched a test or fumbled the scalpel. To them, Trump actually is the real-deal fixer-upper, and he is going to make America great again.
“We know his goal is to make America great again,†a woman said. “It’s on his hat. And we see it every time it’s on TV. Everything that he’s doing, there’s no doubt why he’s doing it: it’s to make America great again.â€
The focus group watched taped instances on a television of Trump’s apparent misogyny, political flip flops and awe-inspiring braggadocio. They watched the Donald say Rosie O’Donnell has a “fat, ugly face.†They saw that Trump once supported a single-payer health system, and they heard him say, “I will be the greatest jobs president God ever created.†But the group—which included 23 white people, 3 African-Americans and three Hispanics and consisted of a plurality of college-educated, financially comfortably Donald devotees—was undeterred.
At the end of the session, the vast majority said they liked Trump more than when they walked in.
“You guys understand how significant this is?†Luntz asked the press breathlessly when he came back into the room behind the glass. “This is real. I’m having trouble processing it. Like, my legs are shaking.â€
It’s easy to psychoanalyze this crew and call them authoritarians, but it’s also the case that they’re really disgusted with other Republicans.
Much of Trump’s support in the room seemed to stem from a weakness in the Republican party. The 2014 midterms did not usher in the conservative renaissance Republicans expected. Obamacare has still not been repealed, Congress is looking less likely to override a veto on the Iran deal, and there are still 11 million illegal immigrants in the United States.
The group of 29 went around the room, each supplying a single adjective for the legislative body that let them down after the 2014 elections. Congress “does nothing.†It’s “too old.†“Useless.†“Lame.†“Inept.†“Wrong party.†“Cocktail party.†“Gridlock.†“Costly.†“Sold out.†“Sucks.†“Douchebags.â€
Then, the group did the same for Trump. This time: “Tough.†“Businessman.†“Great.†“Successful.†“Not afraid.†“Leader.†“Has guts.†“Charismatic.†“A true American.†“Kicks ass and takes names.â€
And again, we can assume this crew is not exactly cracking the IQ ceiling. But lo … Josh Marshall tells us it is possible that Trump really could end up with the Republican nomination. With such a divided field, just 25 to 30 percent of the primary vote could get Trump into the general election.