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Blood in the Water

Mar 4, 2012

maha

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I just learned Rush lost another sponsor today. That’s two more since he “apologized.” The most recent dropout is ProFlowers. The other former advertisers are Quicken Loans, Sleep Train, Sleep Number, Citrix Systems Inc., Carbonite and LegalZoom.

Next goal: Getting Rush off of Armed Forces radio.

There were a lot of stories last year about Rush’s ratings dropping about 30%. I haven’t found anything recent, so I don’t know if they’ve pulled up again. He’s got four years to go on an eight year, $400 million contract with Clear Channel. He may have the highest rated radio show in the world, but it’s still a radio show. How many advertisers can Clear Channel lose and still make a profit?

Some rightie bloggers are trying to organize a counter-boycott to support Rush. I don’t think they appreciate that the recent flaps over women’s health care have tapped into something much deeper and broader than the usual games we play online.

And I’m thinking it would not be a bad thing for Some People to learn to be afraid of pissing off women.

Spotlight

8 Comments

Swami • Mar 5, 2012 @12:57 am

Q. What do Emmet Till and Sandra Fluke have in common?

A. They didn’t know their place.
erinyes • Mar 5, 2012 @6:32 am

I’ve thought for years that Rush was on his way out any time now, but he somehow hangs in there like tapeworm on a polyp.
c u n d gulag • Mar 5, 2012 @7:48 am

Well, I can certainly understand a mattress company pulled their ads.
But a flower company?

If I was a woman, and found out that my husband believed what Rush was spewing, he wouldn’t be sharing a mattress with my anytime soon.
Maybe a sofa company can take their place – “Hubbies, agree with Rush and sent to the sofa? Try one of ours – it’s as comfortable as your mattress.”

I don’t understand why ProFlowers felt like they had to pull. Nothing says ‘Happy Motherss Day’ like some flowers with a card that says, “Thanks, Mom! Without a slut like you, I wouldn’t be here.” Or, “Honey, you slut, I love you – even if I’m not sure those are my kids.”
On second thought…

Hopefully, they’ll take him off Armed Forces Radio, pronto!
And, his time may be up all over.
He was a “loss leader” – the expensive guy leading up to the cheaper Minor League racists, misogynists, xenophobes, and homophobes. His radio company was keeping him because, even though his ratings are down, and they may be losing money on him, they hoped that after he got everyone stretching their 2-minute hate into a full 3 hours, that it would carry onto the next scheduled hate-host.
c u n d gulag • Mar 5, 2012 @8:00 am

Swami,
NICE!
Well, not “nice,” but true.
joe5348 • Mar 5, 2012 @11:46 am

Anybody got an over/under on how long Rush’s current marriage lasts?

Joe5348
c u n d gulag • Mar 5, 2012 @11:52 am

joe5348,
Well, considering it was never consummated, can you really call a Civil Union between a gay man and his “beard” a “marriage?”

But, I guess you can, because there have probably been millions of those over the years.
Pat • Mar 5, 2012 @6:03 pm

These would-be stewards of the frightening, mysterious female orgasm are modern day equivalents of ancient proprietors of chastity belt keys. Like a nuclear weapon the female orgasm is something dangerous with unlimited poential if unleashed indiscriminately therefore only wise men can be entrusted to manage it and make all rules that affect it. The women who defy them are sluts and whores unlike their own woman who stands by her man (and thereby against her sisters).

Being free-market advocates they also realize that exemption from more primitive forms of contraception than 98% of Catholic women practice is a market commodity because orgasm is a privilege and not a right. Typing it in a knot, aspirin between the knees and abortion are the only alternatives and they’re working hard to eliminate access to these. Luckily the worthy, the owners and the job creators are exempted from such hardships.

I hardly know whether to laugh or cry.
Terry Karney • Mar 7, 2012 @11:15 am

I’ve been wishing to get him off the Armed Forced Network for years. It’s always appalling to me to go to a mess hall in Korea, etc. and hear his blather. It’s enough, sometimes, to put me off my food.

The interesting question is his “ratings”. As Cenk Uygur pointed out <a href ="http://www.huffingtonpost.com/cenk-uygur/rush-limbaugh-ratings_b_1320144.html"Rush's rating numbers are completely unverified

Limbaugh’s show is now heard on 610 stations and reaches approximately 20 million listeners, according to [Kit] Carson.”

So who is Kit Carson? A guy known as Rush Limbaugh’s “chief of staff.” In other words, Rush’s team simply made up the 20 million number and everyone believed it. He has never, ever presented any evidence to that effect.

The 15 million number comes from Michael Harrison of Talkers magazine. He is considered the leading expert on the talk radio industry. He is a good man and fights hard for his industry. You want to know where he came up with the number? Pretty much pulled it out of the sky. When Tommy Christopher of AOL News (at the time, he is now with Mediate) asked him how he arrived at the figure, here is what Harrison said:

They are only our thumbnail estimates based upon our contacts in the field, tracking of Arbitron estimates and understanding of the business. We make no claims as to “scientific” accuracy… [T]hey are not “ratings” per se.”

What I noticed, back in 1992, when he launched his television show was that his numbers had to be off, because it flopped. If he had 20 million dedicated listeners he’d have lasted more than 6 weeks. He didn’t, which means his listener base wasn’t that large, or that dedicated.