The Confidence Game
Nate Silver has one of his usual clear-headed analyses of the two campaigns going forward — “A Referendum or a Choice?” Basically, Romney is running a referendum campaign on President Obama’s first term, and President Obama is running a choice campaign, challenging Americans to decide what America will be going forward.
As I’ve been saying this week, Romney seems to be marketing himself as the generic alternative to President Obama. This assumes voters are so disappointed by the President’s first term they will vote in just about anyone who seems suitable without asking many questions. Nate writes of the GOP convention,
Republicans spent some time trying to remedy Mr. Romney’s mediocre favorability ratings. The strong speech by Ann Romney, and the portions of Mr. Romney’s speech about his family, may have had a humanizing effect.
Even here, however, the intent seemed more to neutralize Mr. Romney’s perceived personal weaknesses — to make him an acceptable alternative under the referendum paradigm — than to offer an affirmative case for why Mr. Romney should be president under the choice paradigm.
Under this paradigm, it makes sense that the GOP is putting more energy into tearing the President down than in offering specifics about what a Romney Administration might do, because the pathetic fact is Romney doesn’t have much to offer in the way of the vision thing. He may have a vision, but it’s not one most Americans would like. Under this paradigm, the GOP wants America to think the President is alien and eeeevil and, you know, not white. But, hey, we’ve got this alternate candidate who has a pretty family and nice hair! So try him out! What could go wrong?
The President presents the election as a choice between two paths — we work together toward a better future or give the country back to the people who trashed it in the first place.
Obviously I think the second argument is more persuasive, but the electorate doesn’t always see things the way I do.
A confidence game is an attempt to defraud someone by first gaining their confidence. Essentially, Mitt needs to pull off a confidence game. To win, he has to persuade the electorate they can have confidence in him without letting them in on what he really intends to do.
This has been done before. Nate points to the 2000 election as a kind of choice-referendum tossup. Al Gore was a referendum candidate offering himself as the unexciting but responsible steward of the Clinton economy; and George W. Bush was a choice candidate, promising everyone tax cuts, free beer and a pony. And while the outcome of the election was not determined honestly, it has to be said that a very substantial minority voted for the pony.
The differences between then and now are that, first, then the electorate was complacent about the economy and possibly didn’t think the election outcome would make that much difference to it; and two, in 2000 the Right was tightly unified and totally dominated mass media to a larger degree than it does now. Plus the campaign journalists decided they didn’t like Al Gore, and it showed. So the narrative became that Dubya was a moderate and successful Texas governor and Al Gore was a space alien. But given everything going against him, Gore still won the popular vote.
Today the electorate is not complacent at all, the Democrats are unified while the Republicans are in a bit of a shambles, and while mass media still favors the Right, the Left is no longer completely shut out. Plus, the “choice” guy is likeable while the “referendum” guy is the space alien.
So, barring some unforeseen event that knocks the President off his game, IMO Romney has a much steeper hill to climb to win the election. And I don’t think just knocking down Obama alone is going to do the trick for him. He has to persuade voters they can trust him, that they can have confidence in him, and I doubt he’s got it in him to do that. I think voters are more on guard against being scammed than they were in 2000. And Mittens really is a space alien, you know.
The Bounce
Regarding bounces — there’s already a news story out saying that Obama isn’t getting a bounce. Ignore that; most of that polling took place before Big Bill spoke. We won’t know if the convention moved any numbers until next week. As Steve Kornacki said, if that convention didn’t create a bounce, no convention could create a bounce.
However, it’s possible there won’t be much of a bounce, because there appears to be only a tiny sliver of voters who are genuinely undecided.
But Romney needed a bounce more than Obama does. The electoral college scorecard has President Obama ahead. Romney needs to change more minds than Obama does.
The Blitz
The Romney campaign is launching a blitz of 15 new ads in eight swing states. The ads are targeted to both local and national issues. Here is the voice-over text to one ad:
“This president can ask us to be patient. This president can tell us it was someone else’s fault. But this president cannot tell us that you’re better off today than when he took office,” Romney says in the file footage.
Then the narrator kicks in: “Here in North Carolina, we’re not better off under President Obama. His economic and trade policies with China have destroyed thousands of jobs. The Romney plan? Stand up to China, reverse obama job-killing policies, create over 350,000 new jobs for North Carolina.”
I dunno. I think the part about standing up to China is weird, but whatever. What do you think?